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Digital Marketing Specialist

EmploymentFull Time
LocationS63 0JF
SalaryNegotiable depending on Experience
Closing Date14/08/2019

SolarFrame, Yorkshire’s leading manufacturer, distributor and installer of uPVC windows, doors, composite doors, conservatory roofs and complete conservatories, including Garden Studios has an exciting opportunity for a Digital Marketing Specialist.

We are seeking an experienced Digital Marketing specialist to oversee the online marketing strategy for the organisation. To plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s word press website(s).

In addition, you will be required to engage with the public through social media and ensure visitor flow to digital sites. The Digital marketing specialist will also analyse and report on visitor data and devise new ways to market products. 

Duties will include:

  • Expert in all things digital, working closely with the Head of Marketing on campaign construction.
  • Develop and manage digital marketing campaigns
  • Oversee the social media strategy
  • Manage and maintain the organisation’s website(s) – use of WordPress platform essential
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

The successful candidate will have a vibrant and energetic personality with proven success of digital marketing campaigns. You will be excited by technology and new techniques and will ideally (but not essential) have retail experience.


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